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Posts in May 2012

How to Keep Company Email Safe

5/31/2012
Email is the gateway into your entire company. Think about all of the confidential information that is sent via email each day. Without the proper security measures, your entire network can be taken down in a matter of seconds. According to a Websense® Security Labs Study, 74 percent of email is spam and almost 90 percent of unwanted emails contain malicious content or spam using web links. They also found that only one of every four anti-virus products catch blended web and email attack campaigns and cyber criminals can make spam carrying emails almost irresistible to open by having them...Read more...

10 Virtual Desktop Mistakes (and How to Avoid Them)

5/30/2012
We’ve previously discussed desktop virtualization and some of the myths surrounding it, but something that is not a myth is that more and more companies and switching to it. Whether they choose a VDI, Virtual Desktop Infrastructure, or IDV, Intelligent Desktop Virtualization; environment, the benefits of efficiency, cost savings, and productivity are leading them into this new world. If you are in the process of adding desktop virtualization to your cloud computing strategy, it is important that you take a look at the following top virtual desktop mistakes so you can avoid them at all cost. 10 Virtual Desktop Mistakes...Read more...

5 Cost Saving Advantages of Cloud Computing

5/29/2012
There is an increasing number of companies using cloud-based storage.   Various reports show that between 30% and 60% of companies are using cloud storage for primary or backup storage and in some cases companies are using the cloud for both services. Even more comapnies are considering moving some or all of their data and software to the cloud.   There are advantages for some companies for using the cloud. The storage capabilities allow a company a place to store data in a secure location while avoiding the cost of overhead and hardware. Those costs are typically built into the...Read more...

Small Businesses Using The Cloud

5/28/2012
As of 2011, 37% of companies were using the cloud.   The number appears to be growing. Businesses of all sizes are switching to cloud services to save on costs and to save on time and effort. Cloud computing has come a long way in just a few years.   Security is improving. Storage capacity is improving. It’s becoming easier for businesses to make the switch because it makes the most economic sense.   Is your company considering cloud hosting and other cloud services?   If you are you’re not alone. There are a number of small businesses using the...Read more...

How to Create a Business Social Media Plan

5/25/2012
It seems that everyone who is in business these days is utilizing social media, and one would assume that companies have a solid marketing plan behind it. However, some studies suggest that nearly 60 percent of companies using social media have no plan. That figure is scary, as in order to effectively execute social media to promote your company, a marketing plan is a must. A plan will help keep you on track, ensure you are spending your social media marketing dollars effectively, and give you the focus you need to succeed.   So if your company is part of...Read more...

6 Ways to Make a Business Newsworthy

5/24/2012
Getting your company name in the news is the most inexpensive public relations tactic you can do, but you need to tell the right story the right way. Often, with just a little more effort than your competitors, you can pitch your brand into something the media outlets want to cover. And we all know that this type of newsworthy coverage has the potential to be more powerful and effective than any form of advertising. All it takes is a little finesse by your company. Here are six ideas to get you started. Making Business Newsworthy 1. Give Back! If...Read more...

What is Facebook Reach Generator - How Can Your Company Benefit

5/23/2012
Do you want to make sure that your Facebook posts are seen? According to Facebook, their new Reach Generator, announced in February, guarantees that 75 percent of your fan base each month, and 50 percent each week, will see your posts! You may only be reaching about 16 percent each week right now so that’s a huge increase.   So what is it? Facebook Reach Generator is an advertising package that allows you to pay a fixed fee based on your Page’s fan count, rather than their current self-serve advertising program which focuses on cost per click. You then generate...Read more...

Top 10 Desktop Virtualization Myths

5/22/2012
Desktop virtualization is defined by Wikipedia as a concept separating a personal desktop computer environment from from a physical machine using the client-server model of computing. This technology stores the resulting "virtualized" desktop on a remote central server, instead of on the local storage of a remote client; thus, when users work from their local machine, all of the programs, applications, processes, and data used are kept on the server and run centrally. This allows users to run an operating system and execute applications from a smartphone, thin client, netbook, etc. which exceed the user hardware's ability to run.  ...Read more...

Introverts and Extroverts - Making Your Workstyle Work for You

5/21/2012
Do you know what ISTJ, ESFP, ENFJ or INTJ stand for? These make up the alphabet soup of the Myers-Briggs Type Indicator. In the event you’ve been living in a cave and haven’t heard of the instrument, it is a personality type indicator test that places each respondent into categories of 1 of 16 personality types.   Each letter corresponds to a different preference. The first two letter preferences correspond to I: Introversion or E: Extroversion. Contrary to popular belief, there is no wrong, right, or best personality type -- and being an introvert or extrovert does not make one...Read more...

How Twitter Inspired Social Change

5/18/2012
Throughout history, people young and old have struggled to overcome issues facing their friends, families, communities, and the world. Considering the platforms available today, the amount of social change made before tools like Twitter, Facebook, and YouTube is incredible.   It’s hard to imagine how anyone could launch a campaign that could raise more than $10,000 in just 48 hours, but EpicChange did just that using Twitter in 2008. No doubt such a feat would have been next to impossible without the use of social media. Certainly other venues would have required much greater planning, time, and money to have...Read more...

How to Make the Best Companies to Work For List

5/17/2012
For many years now, Fortune magazine has published its annual survey of the 100 best places to work and CNNMoney publishes it for us to view on the web. There are some companies who have consistently made the list. How do they do it year after year? Many of the companies don’t necessarily have the highest pay or job growth, so what is it about these companies that make such an impact on a worker’s happiness on the job?   Let’s take a look at some of the most recognizable. They are not all at the top of the list;...Read more...

The Importance of Backing up Your Business Data

5/16/2012
Your business’s data is one of the most important assets you have and should be treated as such.   According to a 2011 SMB Disaster Preparedness Survey by Symantec, most companies, while at risk for losing that valuable data via disaster or other, are not backing up their data consistently! Only half of those companies surveyed back-up at least 60 percent of their data, and less than half back-up their data weekly or more frequently. Only 23 percent back-up their data daily, and key data isn’t always backed up! That is absolutely shocking to me. Also, of those businesses surveyed,...Read more...

The Importance of Analytics in Your Internet Marketing Campaign

5/15/2012
Web analytics by technical definition is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.   But what does that really mean?   In a nutshell, analytics are tools that measure your web traffic – from how visitors get to your website, to what they do once they are there. Analytics can determine how well a marketing campaign, whether it is a traditional marketing piece or email or Internet marketing, is doing to generate traffic and action on your website.   Not tracking your marketing efforts is like throwing money out the...Read more...

Ready to Grow Your Business? Here’s How

5/14/2012
Your business is up-and-running and things are going pretty well.   Congratulations!   Now, it’s time to get your name out and really grow. It is the perfect time to kick your marketing into high-gear. Good marketing is the key to growth. You can have an amazing product or service and, with little to no marketing, you may not get very far compared to a mediocre product with a great marketing strategy. Don’t think you need a lot of money to kick-off an effective growth campaign either. The great thing about marketing is that it can be done with $50...Read more...

How to Make a Powerful PR Plan on a Small Budget

5/11/2012
Public relations is an essential part of any complete marketing plan, however most small businesses are overwhelmed by the thought of it.   Why is that?   Well, most business owners assume that PR is costly and time consuming. It certainly can be, but you can also manage a powerful PR plan on a tight budget. They also may think that you have to have to hire a large PR firm or employ several extra people dedicated to the task. Not true! While, all of those things would be nice to have, they are not necessary. The key to PR...Read more...

Dealing with an IT Disaster

5/10/2012
Disasters don’t discriminate.   They can happen to anyone and an IT disaster just happened to you and your business. Are you prepared for the recovery? Almost 90 percent of small and mid-sized businesses have inadequate or outdated data disaster recovery plans! Are you one of them? According to Wikipedia, disaster recovery is defined as the process, policies and procedures related to preparing for recovery or continuation of technology infrastructure critical to an organization after a natural or human-induceddisaster. Disaster recovery is a subset of business continuity. While business continuity involves planning for keeping all aspects of a business functioning...Read more...

Leveraging the New Facebook Timeline to Boost Your Brand

5/9/2012
If you have a Facebook page, you’ve now come face-to-face with the new Timeline.   But it’s more than just a pretty new facelift. Timeline is an opportunity for companies, small and large, to showcase their brand and utilize the new features to gain more exposure. So, what are the changes and how do you leverage them?   1. The cover image. The cover image is prime real estate to showcase your business, product, special features, promotions, and events. The new horizontal banner size, 851 pixels x 315 pixels, allows for your to make a significant impact to fans and...Read more...

There’s an App for That - Does Your Company Need One

5/8/2012
Approximately 1.2 billion people access the web on mobile devices!   Those numbers continue to grow, fueled by new smartphone and tablet technology, among other things. This increased usage has sparked many companies to create mobile apps for their product, service, or website. An app is a software application designed to run on mobile devices. Originally created to increase productivity, the app has now expanded to include email, games, GPS, online shopping, and more. People love apps because they are instant ways to get information or communicate with a brand, without having to go to a computer. Each person downloads...Read more...

Smartphones: Keeping Your Information Safe

5/7/2012
Often when we talk about IT security, we automatically assume computers, Internet, firewalls … but, at what point do we look at smartphones?   49 percent of small business owners are using smartphones, and that number is increasing rapidly. Smartphones are being used to access company email, Intranets, websites, and more. They make it easy to work on-the-go thus increasing productivity and efficiency. The benefits are endless, but so are the risks. What happens when one employee buys a new smart phone and connects it to his or her work email?   Symantec did a study, more like a social...Read more...

The Importance of a Mentor in your Career Path

5/4/2012
What is a mentor to you?   For me, finding a mentor was one of the best things I could ever do for myself. If I had not realized the value in what a mentor could do for me, I would not be where I am today. Yes, of course everything I have accomplished has made me who I am when you look at the large picture, but my mentor was a key piece of the puzzle just as my schooling was, along with my experience and knowledge gained from the real world.   So that is the easy answer...Read more...

How Brands Can Utilize Instagram to Increase Awareness

5/3/2012
Facebook, the social behemoth, is a great place to advertise.   Consider that it now has more than 900 million active users and the average person spends an average of between 7 and 8 hours on Facebook per month. Now with its new Timeline Apps, Facebook has given its users more reason to spend even more time there.   Your business is probably already taking advantage of all these eyeballs with its own Facebook page. From your business page platform you are able to take advantage of targeted ads to reach new customers, sponsored stories to highlight business interaction with...Read more...

How to Choose? The Guide to Selecting the Right Cloud Storage Provider

5/2/2012
Businesses large and small are eager to utilize some form of cloud computing for data storage.   As if making the decision to move to the cloud isn’t complicated enough, after weighing benefits and risks, now you have to wade through the never-ending sea of providers and options. There is often confusion when it comes to data ownership, privacy, location, and oversight. Do you still own your data? How secure is the provider?   First things first, what type of provider do you need? There are three main types: SaaS or Software as a Service, PaaS or Platform as a...Read more...

Gaining Valuable Insight: Your Beginner’s Guide to Facebook Insights

5/1/2012
First things first, does your company have a Facebook page?   A page, different from a personal Facebook profile, is a free way for businesses to connect with customers through Facebook networking. If you don’t have one, what are you waiting for? Get set-up today, then revisit this blog for information on how you can get the “behind-the-scenes” stats about your page and followers.   For the rest of you that already have a page, are you using Insights? Facebook Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app. Like all...Read more...


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