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Posts in April 2012

How Secure Is Your Cloud?

4/30/2012
The cloud computing hype is not dying down.   In fact, it has probably seduced you into joining the masses to start implementing your own cloud computing strategy. There are so many promoted benefits of “the cloud” that it seems like the most logical thing to do. Like most things in today’s economy, if it is cheaper and faster, it’s a winner. IT professionals can now get tasks done in hours rather than days or weeks. Focus can then be put on technical advances, rather than job tickets and infrastructure issues. While it seems wonderful in theory, this increased efficiency...Read more...

Leveraging Webinars to Expand Your Business

4/27/2012
Regardless of your industry, webinars are a great way for internal training, or external marketing of your products and services.   Webinars, or web-based seminars, are cost-effective tools for expanding your business by getting your message, or product information, out to the masses in numerous locations. With webinars, customers can attend your seminars or trainings from the comfort of their own office or home, often at no cost to them! Convenience, efficiency, and affordability are helping webinars grow in popularity. Did I mention that it’s pretty easy too? There are a host of other benefits for your business. Check them...Read more...

Blogging 101 - The Do's and Don’ts

4/26/2012
Blogging is a critical part of any businesses marketing plan.   Yes, even for informational technology (IT) companies. So, if you aren’t blogging, now’s the time to join 65 percent of companies — and growing — that are already up and running.   Why? Here are a few quick reasons: Search Engine Optimization (SEO), to be seen as an industry leader, to boost your credibility with clients, to reach new customers, and to increase customer involvement. Blogging can be more effective than Facebook, when done correctly. Here are some do’s and don’ts so that you get your blog started on...Read more...

Cloud Computing Blogs You Should Be Following- Besides Ours Of Course!

4/25/2012
Perhaps you’ve jumped on the cloud computing bandwagon.   Smart decision!   After all, cloud computing is on the rise and for good reason. Interestingly enough though, most people don’t even realize that they are using it through programs such as email or accounting software, among many others. If you haven’t yet delved into it, you may be asking at this moment, “What is cloud computing?” Cloud computing allows users to access data or applications through a web browser, light weight desktop, or mobile app while the business software and data are stored on servers at a remote location.  ...Read more...

Your Company Needs a Disaster Recovery Plan

4/24/2012
What would your company do if you lost all of your data?   How could you survive?   Even though data is one of your most important assets, almost 90 percent of small and mid-sized businesses have inadequate or outdated data disaster recovery plans! How can that be?   According to a 2011 SMB Disaster Preparedness Survey by Symantec, most companies, while at risk, are still not making disaster preparedness a priority until they experience a data loss or a disaster. And those disasters have an enormous financial impact — often to the tune of $12,500 per day — in...Read more...

The Power Of Positive Thinking Being a Pollyanna In The Workplace

4/23/2012
Positive thinking begets a positive attitude, which is contagious and uplifting.   Everyone wants to be associated with positive people, because no one likes to be around a “Negative Nancy.” Positive thinking is a mental attitude that can make an amazing difference in the workplace.   Displaying an “I am able, willing and ready” attitude in the workplace will benefit you and all that surrounds you. Positive thinking enables you to get the positive results you are looking for in the workplace. For instance...   Career advancement: Who is more likely to get promoted? Those that think positively and get...Read more...

Got an Idea? How to Start Making It Happen

4/20/2012
The recent economic downturn has not really increased the amount of start-up businesses out there.   In fact, fewer people are taking risks which have slowed down job creation. Even though we are officially out of the recession, the unemployment rate hasn’t gotten any lower and that is because existing companies are not hiring and very few businesses are forming. If you are part of this vicious cycle, it may be time to take a risk to bring your brighter future to fruition. Are you ready to take some risks? If you are not working right now anyway, you don’t...Read more...

Best Technology for Busy Professionals

4/19/2012
In today’s professional world, technology really is a necessity to keep you in check.   There are so many devices and computer software these days that can help you to organize your life that is it can be hard to choose the best technology for your busy schedule. The use of technology that is available today is really a must, or you will not be considered as on trend as everyone else in your field. It helps you to stay on top of almost everything all the time and if you are unable to adapt to it, you might be...Read more...

4 Things to Consider Before Choosing a Virtual IT Department

4/18/2012
Technology plays a vital role in today’s businesses with computers usually being the backbone of your business to make it run smoothly.   If you have a computer issue, sometimes you can be down for days, which can completely ruin a business’s credibility or at least lose a lot of money for them. It could be that you have so many different software components to juggle that you simply can’t keep up. It has become too complex and that is pretty standard for most businesses these days. An article by ComputerWeekly.com, pointed out that complexity alone is costing businesses 10...Read more...

Interested in a Cloud Computing Career? Why that is a Wise Move

4/17/2012
Are you interested in a cloud computing career, but not sure it is the right move?   Check out some of the biggest employment sites and see how many cloud computing jobs are currently available. Today, Indeed.com has 9,555 and Simply Hired has 15,366 available cloud positions from Developer to Manager to VP of Finance. Large and small corporations alike are looking for information technology workers with cloud experience because there is a real shortage of available talent to fill all of these available jobs. If you are a college student in search of a major in an area where...Read more...

Hashtag Marketing: 4 Ways to Avert Disaster

4/16/2012
There is a new marketing venue Twitter has made available to companies through the use of hashtags.   And it may take some time to acclimate to this and figure out the best approach since it is a new form of advertising. Companies that advertise are not used to getting pushback for all to see right on their advertisement and they are now coming face to face with everything that hashtag marketing brings with it. It is also a great opportunity to show how they can handle such a problem if it arises with enough grace and dignity to save...Read more...

Web Design: Choosing the Right Company

4/13/2012
Your website is the face of your business to the entire world and works 27/7 for your company.   When it comes to making a great website, you will want to make sure it is user friendly and appealing to your market. Choosing the right web design company is a key component in how your end product will look and feel to the end user so you will want to choose a web design company that can convey your brand image the best. There are countless companies out there that do web design and so it very important to look...Read more...

The Power of Word of Mouth Marketing

4/12/2012
Word of mouth marketing (WOMM) influences purchasers more than any other advertising medium. These days, there are many venues to do this with online forums for just about everything. If we break down the driving force behind purchase decisions, we see that 54 percent of purchases are word of mouth, 47 percent are from reviewing the product website, 42 percent are emails from friends, and 31 percent are online reviews of products.   People love to talk and many times, they talk about their experiences with buying products. They rave about what they love and are very verbal about what...Read more...

Why You Should Be Using Instagram For Your Business

4/11/2012
With more than 25 million users, if you have an iPhone or are on Facebook, you’ve heard of Instragram. Instagram, an app, is available exclusively to iPhone users and coming soon to Android, allows you to take photos and instantly upload them to sites like Facebook, Tumblr, and Twitter. The fun part comes in with the various filters that you can apply to your photos. While I’m sure you are already sold on this for personal use, you can utilize Instagram for business too.   Not sure why you should use a photo app to promote your company?   Instagram...Read more...

Facebook Business Pages to Inspire You

4/10/2012
Most companies have seen the immense power of Facebook in its ability to reach past, present, and future customers. As simple as a Facebook page may seem, there is so much that can be done with it. You don’t have to be a huge corporation with lots of money and resources to make a splash with your Facebook page. Sure, companies like Zappos and L.L. Bean, are bound to have amazing Facebook pages because of the available dedicated resources, but so many smaller companies have really made an impact too.   According to Social Media Examiner, here are five of...Read more...

Should You Use Quora To Build Your Business?

4/9/2012
I’m not going to lie, I had not heard of Quora until very recently … maybe yesterday. Have you heard of it? Well, we are going to get out from under our rock together and check it out.   What is Quora?   According to Quora.com, when you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge — like real doctors, economists, screenwriters, police officers, and military veterans.   On Quora, you create a personalized homepage of everything you want to know about by following...Read more...

Should Your Company Move Toward Hosted Anti-Spam?

4/6/2012
The battle against spam, or unwanted bulk mail or junk mail, is a constant and seemingly never-ending one.   Blocking spam is a critical component of any technology infrastructure. Just when you think your anti-spam software is performing well, your server goes down or you experience a network outage.   Ouch!   Pesky spam sneaks in, and your team has to begin the fight once again. It is extremely frustrating to say the least, but is it worth it to make the switch, or include, a hosted anti-spam anti-malware service?   Or, you may in be a situation where your...Read more...

Cloud Computing's Effect on A Small Business

4/5/2012
According to a survey by CIO.com, 48 percent of IT leaders are putting more money toward “the cloud” and 58 percent feel that cloud storage will create a profound shift in information technology.   Why?   Small Business Cloud Computing Insight   Well, if you store your data in a cloud, you don’t have to worry about purchasing back-up data storage, or backing up your information yourself. Cloud storage is inexpensive and pretty easy-to-use and you can add or subtract capacity as needed. Cloud computing is definitely all the buzz lately, especially with small businesses. What can it mean for...Read more...

How to Give Your Company's Pins More Boost

4/4/2012
Pinterest is currently the fastest growing social network and is driving more traffic to brands than even Twitter or LinkedIn.   Even though Pinterest wasn’t originally designed as a business tool, many companies are jumping on board quickly! Just to show you how quickly, Pinterest now beats YouTube, Reddit, Google+, LinkedIn, and MySpace for percentage of total referral traffic in January 2012, according to a Shareaholic study. Then, Pinterest’s traffic rose fifty-two percent from January 2012 to February 2012, up to 17.8 million unique visitors! Those numbers are staggering and certainly deserves a look.   For those that are unfamiliar...Read more...

Should Your Company Be On Tumblr?

4/3/2012
What is Tumblr?   Tumblr is a blogging and social network site that allows users to post text, photos, quotes, links, music, and videos, from a browser, phone, desktop, email, or really anywhere, to a “tumblog,” or short-form blog. Users can follow other blogs, or make their pages private. Tumblr recently reached 15 billion monthly page views, up from 2 billion this time last year. With more than 42 million blogs, Tumblr is gaining momentum and becoming more of a force in the Facebook, Twitter, Pinterest dominated social media world. The reason for the newfound notoriety? Tumblr combines easy social...Read more...

Small Businesses: Finding Success with a Virtual IT Department

4/2/2012
One of the most critical and essential components of any successful business is the IT, or Information Technology, department and infrastructure. Establishing and maintaining an in-house IT department requires manpower, overhead, and human resources — most of which small businesses don’t have.   So, many small and mid-sized companies opt to outsource their IT needs to a virtual IT department to save the considerable expense and staffing needs.   What is a virtual IT department?   It is a company or group of technology professionals dedicated to managing and maintaining information technology systems for businesses from afar. Enter the “cloud...Read more...


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