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Social Media Strategies 5 Techniques to Saving Time While Increasing Productivity

3/2/2012
Let’s face it, social media, whether for work or pleasure, can easily become a complete and total “time suck” if you let it. How often have you logged onto Facebook in the morning to update your status and, before you know it, its noon? How many hours upon hours have you spent trying to come up with new and fresh content to post on your blog or share with the Twitterverse? A study by eMarketer noted that more than 73 percent of marketers struggle with creating new content to share. Are you one of them? There are so many tips and tricks that can help you strategize your social media efforts so that you save time without sacrificing your productivity and results.
 

Top 5 Social Media Strategies

 
5. Outsource if you need to. If you are working on a limited staff you need that brainpower in all other areas to keep your company up and running, outsourcing some of your social media endeavors could save you significant time and money. By hiring an outside agency to help with your social media, you take that work — and worry — off of your plate.
 
4. Automate posts and tweets. Sites like Hootsuite, Tweetdeck, SocialOomph, and TwitterFeed, can help you schedule and manage your social media accounts so that you can do more, in less time. Since social media is a conversation and success depends on interaction, I don’t encourage automating 100 percent of the time, but it works for supplementing and freeing you up to focus on other business tasks.
 
3. RSS Feed. Syndicate the RSS feed of your blog posts to the appropriate audiences on Twitter, Facebook, LinkedIn, among others. This allows you to utilize one element to touch base with followers in all of your networks. Plus, people like to get their information in different ways so it notifies them that you’ve posted a new blog and it’s time to head on over to your site to check it out.
 
2. News alerts. Sign up for news alerts to get the latest news stories applicable to your business and industry. Pertinent and interesting articles are great to share with your social media networks and can be the basis for future blogs, comments, posts, and tweets. Also check out Spotify and Scoop.it for additional content that is extremely easy to share across your networks.
 
1. Plan, plan, plan. Social media will not work without a plan in place that coordinates with your overall marketing strategy. More so, developing a social media calendar, similar to an editorial calendar, keeps your engagement consistent and informative. Allot a time limit for each task so that you don’t get consumed in one site. Always make sure to set your goals and determine how you are going to measure success.
 
These are just a few of the best tips for maximizing social media efficiency. Always remember that time management and scheduling are critical to success. Treating social media as another job task will help you prioritize with the rest of your workload.
 
Have you tried any of the above tricks for managing your time dedicated to social media? What other tips do you have?
 
Image Credit: linkedmediagrp 

Tags: Twitter Spotify




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