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Tips for Successful Marketing on a Budget

11/14/2012
In today’s entrepreneurial society, start-ups are everywhere. Nearly every industry is full of small companies hoping to make it big—and, with what is generally a fairly limited budget, each one is trying to do more with less.
 
For these small companies, there are some simple steps you can follow that will use very limited resources while still helping you to produce an effective, efficient marketing strategy.
 

Identify your target audience

 
There is really no use in starting any sort of marketing plan if you don’t know whom you are trying to reach. Whatever your marketing strategy consists of, it needs to be aimed towards somebody. Otherwise it will be a lot of wasted resources that probably won’t get you anywhere.
 

Track your performance regularly

 
We live in a technology-centered society, so tracking your progress shouldn’t be hard at all. There are some simple things to pay attention to—followers on Twitter, likes and comments on Facebook, and other basic social-media related statistics. For more advanced analysis of, for instance, the way people are interacting with your website, there are some free services that can be very useful.
 

Use online tools

 
Take advantage of all that the Internet has to offer you. Some online tools you might want to look into include search engine optimization, pay-per-click advertising, and email programs. All of these will help your business gain as much online attention as possible.
 

Be concise and to the point

 
People don’t have a very long attention span when it comes to the Internet, so don’t think that, if you happen to catch their interest, you are going to keep it for long. Make sure that the messages you are delivering are short and simple, and get the point across as directly as possible.
 

Encourage others to share your message

 
Consider offering discounts or other incentive programs to encourage other people to help you spread the word. When it comes to social media, for example, it is incredibly easy for information to be shared widely—you just have to convince people that they want to share it.
 

Don’t be afraid to start small

 
When it comes to marketing, a small victory is still a victory. And, in fact, obtaining one small victory after another can be ultimately more valuable than devoting your time to trying to do something big. A small sale, for example, is certainly still a sale—and a lot of small sales add up fast. The big wins will come in time.
 

You can’t go wrong

 
With all the opportunities the Internet has to offer, marketing your business has literally never been easier. Even if you are a new company working on a limited budget, there is no reason why you can’t develop a successful marketing strategy to draw more attention, more customers, and more revenue to your business. It doesn’t have to be a hassle and it doesn’t have to be expensive. As long as you’re taking these small steps to spread your message, you’ll be in good shape.
 
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Tags: Guerilla Marketing




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