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Is Tumblr Right for Your Business?

11/15/2012
As a small business, there is a lot to love about a little site called Tumblr. With 20 billion page views a month – up from 15 billion at the beginning of 2012 – Tumblr.com definitely commands some attention. But, what is Tumblr really and is it a good avenue for your business? Tumblr is a free micro-blogging platform that allows users to post text, photos, quotes, links, music, and videos, from virtually anywhere, to a “tumblog,” or short-form blog. It operates a lot like Facebook in that you can post, share, and reblog content – merging the best of the social media world with blogging. You can also share your micro-blogs across all of your social media platforms quickly and easily. To see if this is a site worth investing your brands time and energy, let’s quickly check out some of the advantages and disadvantages of Tumblr.
 

The Advantages

 
1. Tumblr content is indexed by search engines giving your business more exposure.
 
2. Tumblr is very easy-to-use and set-up. The templates are visually pleasing and very user friendly so no IT team needed.
 
3. Tumblr encourages reader interaction with your posts. Traditional blogs allow comments at the end but Tumblr users are urged to ask questions which you can re-post and answer.
 
4. Tumblr is categorized. By tagging your posts with the right categories, you can find a community that best fits your brand and it helps navigate you to the right audience. You can then follow other similar blogs and they’ll start to follow you.
 
5. Tumblr popularity continues to rise. The site’s traffic continues to grow and it considered one of the top 20 web sites currently.
 
6. Tumblr is super mobile friendly! It bears repeating that more than 60 percent of people have smart phones so all of your marketing initiatives need to allow for the best mobile experience.
 

The Disadvantages

 
1. Tumblr attracts a younger crowd. 50 percent of Tumblr users are age 25 or younger. If your customer base is older and more traditional, this might not be the place for you. Although, a surprising 46 percent are over the age of 35
 
2. Tumblr is small on analytics. If you are looking for something like Facebook Insights, Tumblr doesn’t have it. Through referral analytics, you can find out how many people are visiting and sharing your content outside of Tumblr, but a lot of users only interact through their dashboard. So, the analytics don’t accurately reflect the number of people who are really interacting with your information.
 
3. Tumblr is not big on content. Tumblr is more about visuals than words. If you are used to a traditional blogging platform, the Tumblr way may not appeal to you.
 
4. Tumblr is another time commitment. If you are struggling to manage Facebook and Twitter, you may want to wait until you have the extra hands to take on another social media commitment.
 
So what do you think? Is Tumblr right for your small business? If you’re still not sure, it’s a great idea to test the waters and experience what the site is all about for a more educated decision.
 
Is your brand on Tumblr? Why or why not?
 
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