How to Take a Business Mobile
First there was the world of the Internet. From the Internet came the world of ecommerce. And now we are in the middle of the newest sensation—the world of mobile.
We see it all around us. Everyone everywhere is hooked to their mobile devices, to their smart phones and tablets. Fewer and fewer people are sitting down in front of computers to take care of most of their basic Internet needs. There just isn’t any point.
Here a few reasons
why you should strongly consider looking more seriously into this new mobile industry.
Your customers are already doing it—and quickly
This might give you a sense of just how much people have come to rely on smart phones and the like: the world’s population only narrowly out numbers the quantity of mobile devices that exist, and every day more iPhones are sold than babies are born.
In the past year, the number of Internet searches for last minute hotel bookings done by mobile device increased by more than 400%. The number of these same searches completed on a desktop computer decreased by nearly 80%.
eBay reported $5 billion in mobile transactions in the year 2011, and they expect to see that number doubled by the end of 2012.
It’s pretty safe to say, people have gotten pretty excited about the capabilities of these mobile devices, and their behavior is certainly reflecting that.
People might not always be on a computer, but they will always be on their phones
Human beings just can’t seem to live without our phones constantly by our side, and the more capabilities those phones have—browsing the Internet, online shopping, etc—the more people are going to be using them.
Research has also been done to show that, aside from being mildly addicted to their mobile phones, people have actually formed strong emotional attachments to them that go beyond their feelings towards other technological devices. As a business, you can take advantage of this by offering your customers very personal experiences through their mobile devices, which can act as an extensions of the strong feelings they already have.
People are going mobile all over the world
This mobile phenomenon is certainly not occurring only here in the United States. It’s a worldwide trend. In fact, in some emerging nations, there are users who are gaining access to the Internet through the very first time through mobile devices. All of this gives your business the chance to spread your message farther than ever before.
With a trend this big, you want to get started as soon as you can
As a business, there are many different ways to approach the mobile market. The sooner you get started, the sooner you can figure out what will ultimately be best for your business. Even if you don’t see a significant increase in your revenue right from the start, it is still definitely worth the effort if you are making progress towards establishing a solid mobile strategy.
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