Would a Mobile App Benefit Your Business?
We live in an increasingly mobile time. Everywhere you look, everyone around you is glued to his or her phone—a smart phone, more often than not—and can’t seem to take interest in anything else.
Between 2010 and 2011, the worldwide app revenue
increased by 200%, which indicates a pretty inviting market. Forecasts indicate that the number could reach 19 billion by the end of 2012, and US mobile revenue could reach 31 billion by 2016.
What does this mean for you? It means this is a perfect opportunity for your business to start thinking about new opportunities to expand and reach out to a wider customer base. Would creating a mobile app benefit your business? For a large number of companies, the answer is yes.
A mobile app could serve as a valuable asset for your company, but there are some things you should consider before diving into the project.
Mobile app or mobile-friendly website?
Developing a mobile app isn’t a cheap undertaking, and some companies question whether it is a better use of money to create the app or to simply expand their website to make it more user-friendly for mobile devices.
The bottom line is, you want to make your business smart phone friendly, and both of these options are viable. Consider the demographic you are trying to appeal to, and decide whether or not a mobile app would be a genuine asset to your business. In many cases, it certainly can be. Mobile-friendly websites are beneficial, but having your own app can help expand your business and open it up to a new set of customers.
What are you (and your customers) looking for in an app?
Apps for retailers have obvious benefits. They offer customers—both regular customers and potential new ones—an entirely new (and oftentimes much easier) method of purchasing. Especially for businesses that already see a great deal of their sales online, expanding sales to a mobile market can be hugely advantageous.
Mobile retail apps can include real time stock checks, store locaters, and updates on products, price checks, etc.
How to design an app?
Depending on what you’re looking for in the final product, you can either outsource your app or try to make one yourself. There are a large number of companies dedicated solely to the development of apps for other businesses.
There are also a large number of services you can use to design your own app, although generally those will produce something much more basic than you could get from outsourcing.
If you do decide to outsource, make sure you do your research. There are a lot of app designer options our there—make sure you look at their previous work and make sure they are going to be able to give you what you’re looking for.
Make sure you look into this opportunity
Is a mobile app something your company could benefit from? It’s not for everyone, but with the right businesses—which, as statistics will show, make up a very high percentage of them—it can be hugely advantageous.
Do some homework. Think about. The world is going mobile—try not to get left behind.